Data analytics consultancy since 2022

Turn piled-up data into better decisions

We are a data analytics consultancy that works on the business side, not only the technology side. From tidying up metric definitions and building reliable pipelines to forecasting models that operations teams use.

  • Free initial assessment
  • First results in 6–10 weeks
  • NDA & PDP Law compliance
executive-summary.dashboard live
Revenue IDR 48.2B ▲ 12.4%
Margin 31.8% ▲ 2.1 pts
Churn 4.3% ▼ 0.8 pts
Q4 forecast IDR 12.7B Model accuracy 94.2%
Actual Target Updated 2 minutes ago · 14 data sources
Early churn detection 312 high-risk accounts
Data quality 99.4% tests passed

140+

Analytics projects

since 2022, across 9 industries

9

Industries understood

retail, FMCG, finance, public

4 years

Years in practice

since 2022 in Jakarta

96%

Dashboard adoption

weekly active users

Why data projects often fail

The data is already there. What is usually missing is clarity.

Most organisations do not lack data — they lack definitions, ownership, and a workflow that connects numbers to action.

  • Three numbers for one term

    Sales reports differ between divisions because metric definitions were never agreed on and tested.

  • Analyst time spent cleaning up

    Up to 60% of an analyst's hours go into pulling, cleaning, and manually reconciling data.

  • Beautiful dashboards with no users

    The project finishes, there is a handover ceremony, then the dashboard gathers dust because it never entered the daily workflow.

The common pattern: before & after the foundation is tidied

AspectBeforeAfter
Source of truth Personal spreadsheets Managed metric layer
Reporting time 3–4 days Automatic every morning
Decisions Based on opinion Based on experiments
Maintenance Depends on outsiders Self-sufficient internal team
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Services

Six services that support each other

You do not have to take all of them. Most projects start with an assessment and continue into the most urgent area.

01

Data Strategy & Assessment

We assess your organisation's data maturity and lay out a realistic 12-month roadmap, not technology promises.

  • Audit of data quality, governance, and architecture
  • Maturity assessment across 6 dimensions (DAMA-DMBOK)
  • A phased roadmap with estimated impact and cost
  • A prioritisation framework for analytics use cases
DAMA-DMBOKWorkshopValue Stream
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02

Business Intelligence & Dashboards

Dashboards that operations teams open every morning, not just during the monthly review.

  • Metric layer design and consistent KPI definitions
  • Executive, operational, and self-service dashboards
  • Query performance and semantic model tuning
  • User training and measured adoption
Power BITableauMetabaseLooker
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03

Data Engineering & Pipelines

Pipelines that are idempotent, monitored, and quietly run in the background without manual babysitting.

  • Modern data stack: ingestion, warehouse, transform
  • Scheduled orchestration with alerts and retries
  • Dimensional data modelling (star schema)
  • CI/CD for schema changes and transformations
dbtAirflowDagsterBigQuerySnowflake
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04

Advanced Analytics & Forecasting

Answering cause-and-effect questions: who will churn, which products are thinning out, how much stock next month.

  • Demand forecasting and capacity planning
  • Customer segmentation, churn, and propensity models
  • Pricing, promotion, and basket analysis
  • Experiment design and incremental measurement
PythonProphetscikit-learnSpark
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05

Data Governance & Quality

One definition for one metric. No more three different numbers for "sales" across three divisions.

  • Data catalogue, lineage, and ownership
  • Data quality rules with automated testing
  • Access policy, classification, and PDP compliance
  • Data governance operating model
Great ExpectationsOpenMetadataSODA
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06

AI & MLOps

From notebook to production: models that are monitored, retrained, and have a clear owner.

  • Model registry, versioning, and automated retraining
  • Drift and performance degradation monitoring
  • LLM/RAG analytics assistants for business teams
  • Guardrails, evaluation, and model documentation
MLflowDockerFastAPILangChain
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How we work

A transparent process from day one

No surprises midway: one workflow, one stream of information, and results you can see every two weeks.

  1. 01

    Discovery

    We sit down with the owners of the business problem, not just the IT team. The goal is one thing: define the question worth answering with data and estimate its value.

  2. 02

    Data Assessment

    We audit data sources, quality, access, and infrastructure readiness. The output is an honest list of gaps, including what cannot be done yet.

  3. 03

    Solution Design

    Architecture, data models, metric definitions, and user experience design come together into one blueprint we approve together.

  4. 04

    Implementation

    Iterative work in two-week sprints. Every iteration produces value that real users can see and test.

  5. 05

    Enablement & Handover

    Documentation, training, and coaching until your internal team can run and extend the solution on its own.

Technology

Tools follow the problem, not the other way around

We work with the modern data stack the industry commonly uses, but we never force a new tool when the existing one is already enough.

Foundation

Columnar warehouse, dimensional modelling, and versioned transformations with automated testing.

Delivery

A single metric layer that supplies dashboards, exports, and APIs with the same definitions.

Intelligence

Statistical and machine learning models with drift monitoring and a retraining schedule.

Trust

Data quality tests, lineage, access controls, and auditable documentation.

FAQ

The questions that come up most

Not answered yet? Send your question, we reply within one business day.

Ask directly

An assessment and the first dashboard usually take 6-10 weeks. Data engineering or machine learning projects typically run 3-6 months and are split into two-week iterations.

No. About a third of our projects start from spreadsheets and operational databases. We design a phased path so infrastructure investment happens only when it is genuinely needed.

Common options: fixed scope for an assessment, a monthly retainer for ongoing support, or a dedicated squad for continuous development. All of them are transparent about hours and outcomes.

Absolutely. We work alongside your team in one workflow, with code reviews and weekly knowledge-transfer sessions. Without that, the solution will not last.

We sign an NDA, use isolated working environments, and apply data minimisation. For personal data, our approach follows Indonesia's PDP Law and GDPR practices.

Next step

Let us see what is worth doing first

A free 30-minute session to map the problem, assess data readiness, and estimate the impact. You will get a written summary, whatever you decide next.

  • Reply within 1 business day
  • NDA before data is shared
  • Free, with no obligation to continue